The Attorney General of New York recently released guideline for cause marketing focused on social media, such as Twitter and Facebook. The list of best practices is aimed at helping both consumers and charities. In a nutshell, the promotion should be clearly described, consumers should be able to easily determine how much they are donating, if something is not apparent, it should be transparent, special efforts for transparency should be made on social media, and the public should be told how much was raised. The full set of best practices can be found here.
As a follow up to Friday’s list, here’s another list to get you thinking about Social Media and how to use it effectively in 2012. Glen Gilmore outlines “10 Social Media Law & Governance Resolutions for 2012.”