With changes to how the law regulates the interaction of employees and employers over social media use, it is more important now than ever to have clear social media guidelines in place. Those in the hotel industry may face unique challenges in this area. For instance, hosting celebrities can be great for business, but celebrities are inclined to value their privacy. Samantha Worgull’s article “Social Media Policy Key to Mitigate Liability” looks at the issues facing the hotel industry in using social media.