Here are a few solid points for lawyers working on social media.
1.  ON BEING ON SOCIAL MEDIA: “Social media is to marketing what email is to business communication.”
2.  ON BLOGGING:  “Start a legal blog.  As far as arrows in your quiver, there is nothing more powerful you can do online to enhance reputation than start a blog, Ambrogi said. Blogs allow you to demonstrate knowledge and expertise while building trust-filled connections with colleagues and potential clients.”
3.  OTHER SOCIAL MEDIA TIPS:
“• Don’t overreact about ethics rules. Follow the same etiquette for sharing (and common sense) that you would at a professional cocktail party.
• Complete your full profile on LinkedIn. More than 100 million professionals are connected on the site and that number grows daily.
• Look at who your competitors are connected to on the Web. Ask if that is someone you should be connected to as well.
• Start slow. Trautz suggests a minimum of one status update a week that shares legal insight, a news story or anecdote of interest to your followers.
• Fish where the fish are. Facebook is the most highly trafficked website in the world and, according to Ambrogi, a great tool for nurturing your existing network.”

FOR THE FULL ARTICLE GO TO:   http://www.abajournal.com/news/article/lawyers_who_ignore_social_media_equal_to_cavemen_who_refuse_to_hunt_te/

—
S. Michael Kernan, Esq.