Are both journalists and the public now turning to social media for news? A recent article by Gordon G. Andrew maintains that PR practitioners have essentially destroyed the efficacy of the press release through overuse. This has caused journalists, like the general public, to turn to social media for breaking news. This raises some interesting legal issues, especially with regards to the reliability of much of the information found on social media. The recent case of NBC’s twitter feed being hacked with news of a terrorist attack at ground zero is simply one example of how social media as a news gathering tool should be used with caution.

Read the full article:

“Death by Content: How Press Release Abuse Killed PR.”