Social Media’s influence in marketing is only going to continue to grow. Social media offers an excellent way for marketers to connect with consumers and allows for fairly easy tracking of that contact. Lewis Humphries looks at “The Power of Social Media: Influencing Trading and the Markets.”
It may seem like a lot of work to track all the changes in social media law with so many stories and cases emerging every day, but it’s money and time well spent. Jon Chavez’s article, “Law’s Stance on Social Media Fluid, Firms Told, ” points out why. It’s important that a company’s social media policies keep pace with changes in the law.
Jesse Dill and and Charles Pautsch’s article “Court Cases Are Shaping Social Media” is a good follow up to the two recent cases involving Twitter and LinkedIn that we posted on recently. In their article, they explore how businesses need to begin protecting their social media interests now if social media is a big part of how they are doing business. Even if this isn’t a big part of how you do business today, it may be in the future.
The Entertainment industry continues to find new ways to use social media to both promote and integrate productions. Lucas Shaw’s article “As Social Media Hits TV, 2012 the Year of ‘Must-Tweet’ TV” provides insight into how Networks are using social media to good effect. Shaw looks particularly at innovative uses for Twitter and Facebook that not only involve social media departments within the networks but also active involvement from stars.
As a follow up to yesterday’s post, the dispute over ownership of a Twitter account has referenced a similar Pennsylvania case over a LinkedIn account. The Pennsylvania case is similar in many respects and also calls into question who owns work-related Social Media interactions. Read the full article by Joe Palazzolo from The Wall Street Journal: “Before Dispute over Twitter Account, a Fight over LinkedIn.”
This question may seem like a straight forward question, but as Social Media is used increasingly for market penetration, the lines are also becoming increasingly blurred. Does someone follow you on Twitter simply for your expertise or product information, or do they follow you because they are interested in you? CNN Money explores this issue in “Who Owns Your Twitter Followers? Maybe Not You.”
Here is yet another article on the importance of developing a social media policy that will address both sides of the corporate equation: how social media impacts employees and how social media is used to communicate with customers.
“Ways to Mitigate Risk with a Corporate Social Media Policy” by Haley
http://www.ediscovery-news.com/ways-to-mitigate-risk-with-a-corporate-social-media-policy/