Law firms can use social media to gain client insight, to maintain competitive analysis, to gauge their own online presence, and to gain insight into trends and changes in practice and industry. Client and competitive information are the focus of larger firms while smaller firms and sole practitioners tend to focus on information about the practice of law. The wealth of information available makes the use of listening platforms particularly helpful for law firms. Mark Hinkle explains how “Listening Platforms Provide Competitive Intelligence for Law Firms.”