This question may seem like a straight forward question, but as Social Media is used increasingly for market penetration, the lines are also becoming increasingly blurred. Does someone follow you on Twitter simply for your expertise or product information, or do they follow you because they are interested in you? CNN Money explores this issue in “Who Owns Your Twitter Followers? Maybe Not You.”
As a follow up to Friday’s list, here’s another list to get you thinking about Social Media and how to use it effectively in 2012. Glen Gilmore outlines “10 Social Media Law & Governance Resolutions for 2012.”
As we start the new year, everyone seems to be posting about what trends will be hot this year in Social Media Law. One thing is clear: Social Media Law is going to be increasingly in the news and in the courts. As a starting point, here are Brian Wassom’s “5 Predictions for Social Media Law in 2012”.
As a follow up to yesterday’s post, here is another article on actions brought over employees posting critical comments on Facebook.
By Catherine Ho, “Business Abuzz About Workplace Rules on Social Media, ” in The Washington Post.
The National Labor Relations Board is being asked to rule on cases in which an employee’s use of social media has lead to an employer taking action, such as termination, of that employee. So far, the decisions seem to favor the employers.
Read more:
Sam Hananel, “Workers, Employers Clash on Social Media.” Chicago Sun-Times.
Ameet Sachdev, “Judge Backs Car Dealer.” Chicago Tribune.
Here’s a great article by Derrick Harris about the right to privacy, social media, and why we should care.
“Now’s the Time for a Web 3.0 Right to Privacy.”
What is the law as it pertains to giveaways and promotions on social media sites? Businesses can use social media very effectively to promote themselves, and giveaways and promotions are a great way to attract attention. Here is a very practical article on what every business should know about the law before proceeding.
Read the full article:
“Social Media Promotions and the Law: What You Need to Know” by Sara Hawkins.
Teachers in Missouri are concerned over new state laws that will impact on how they interact with their students on the Internet.
Reuters carried the full story by Kevin Murphy:
http://www.reuters.com/article/2011/08/20/us-schools-missouri-suit-idUSTRE77J1QW20110820