Jesse Dill and and Charles Pautsch’s article “Court Cases Are Shaping Social Media” is a good follow up to the two recent cases involving Twitter and LinkedIn that we posted on recently. In their article, they explore how businesses need to begin protecting their social media interests now if social media is a big part of how they are doing business. Even if this isn’t a big part of how you do business today, it may be in the future.
As a follow up to yesterday’s post, the dispute over ownership of a Twitter account has referenced a similar Pennsylvania case over a LinkedIn account. The Pennsylvania case is similar in many respects and also calls into question who owns work-related Social Media interactions. Read the full article by Joe Palazzolo from The Wall Street Journal: “Before Dispute over Twitter Account, a Fight over LinkedIn.”
This question may seem like a straight forward question, but as Social Media is used increasingly for market penetration, the lines are also becoming increasingly blurred. Does someone follow you on Twitter simply for your expertise or product information, or do they follow you because they are interested in you? CNN Money explores this issue in “Who Owns Your Twitter Followers? Maybe Not You.”
As a follow up to yesterday’s post, here is another article on actions brought over employees posting critical comments on Facebook.
By Catherine Ho, “Business Abuzz About Workplace Rules on Social Media, ” in The Washington Post.
The National Labor Relations Board is being asked to rule on cases in which an employee’s use of social media has lead to an employer taking action, such as termination, of that employee. So far, the decisions seem to favor the employers.
Read more:
Sam Hananel, “Workers, Employers Clash on Social Media.” Chicago Sun-Times.
Ameet Sachdev, “Judge Backs Car Dealer.” Chicago Tribune.
Here is yet another article on the importance of developing a social media policy that will address both sides of the corporate equation: how social media impacts employees and how social media is used to communicate with customers.
“Ways to Mitigate Risk with a Corporate Social Media Policy” by Haley
http://www.ediscovery-news.com/ways-to-mitigate-risk-with-a-corporate-social-media-policy/